Why You Need a Yearbook Business Manager (YBM)
The biggest reason is so that you don't have to do all the marketing and sales yourself. That's not your job. You're the Yearbook Adviser. Here's the reasons why every yearbook staff in the country needs a YBM. And why that person should be just as important as your editor.
You Need a Business Team--How to Get One
Your yearbook staff has enough problems creating the yearbook to really do an outstanding job selling and marketing the yearbooks. Read this to find out why we think you need a Yearbook Business Team and how to form one.
Helping Kids Who Can't Afford Books, Get Books
Everyone who wants a yearbook should be able to afford a yearbook. Sometimes that isn't the reality for all kids. Read this article to see how other yearbooks advisers have gone about getting yearbooks for kids who, due to financial circumstances, just can't afford to buy one.
Raising Money Over the Holidays
You might think that December is a horrid time to be raising money but don't be fooled. Read this article on why and how December is a great time to raise some much needed funds.
How about a poster full of the latest trends in Personal Advertisements? If that's what you are looking for, you just found it.
Recruiting a Yearbook Business Manager
Now that we've convinced you that you need a YBM, before you start raising funds, selling yearbooks, marketing student and business advertising you need a Yearbook Business Manager (YBM). Here's an article on how to recruit just the right person for the job and convince them to do it.
8 Very Cool Ways to Raise Last Minute Funds
Need to make money any time during the year? Here's eight simple ideas of things that are yearbook-related for you to sell. Not only will you make some money but they will improve the yearbook experience for everyone concerned.
Selling 90% of Your Students Yearbooks
Five pages of great ideas on selling yearbooks. Having problem moving yours? See if something in here works for you.
Selling the Other 10%--one-to-one
It's the end of the school year and you still need to sell a few more yearbooks. Here's a primer on one-to-one selling that might just do the trick.
Make some money and make your index better all at the same time. Find out how one school went about raising funds by auctioning off their index initials.
Stop Selling Yearbook Ads--Sell Banner Ads
Here's an alternative to yearbook business ad sales that is a win-win for you and the businesses who support you. Much better than yearbook ads.
It takes nine months to...make a yearbook. So celebrate when it arrives. Jump into this article and find out how to create a superb distribution of your book.
Get Into the Heads of Your Buyers
Some superb marketing tools for getting into the heads of your student and teacher buyers. Need to do that? Look no further.
Yearbooks as Holiday and Birthday Gifts
Step-by-step to selling yearbooks to parents as gifts for their kids.
Keeping Your Yearbook in the Black
Stay out of the red with this article on financial planning.
Let Jostens Sell Your Yearbooks
Did you know there are lots of ways we can help you sell your yearbooks. And we mean a whole lot more than just providing you with posters. From mail order to online sales, we can do it all for you. Find out all about it here.
Just a copendium of yearbook fundraising ideas for your enjoyment.
Here's how to sell to a bunch of folks besides the students at your school. Why do that you ask? Because every book you buy makes all the rest cost just a little less. And with falling enrollment in many areas this can really help.
It always seems to happen. You order X number of books because last year you sold X number of books. But somewhere around March you realize you still have 100 of those books that haven't been sold yet. Here's some great ideas on how to move those books before they arrive (or heaven forbid end up sitting in your yearbook room forever).
Making Your School's Website Work For You
Does your school have a website? Of course it does. Make that site work for you in your marketing efforts. Here are ideas on how to use it to get students, teachers and parents excited about the yearbook and buying both books and personal advertising.
The Who, What, When, Where, Why and How of Ad Sales
Everything you need to know about selling advertising to businesses in your community. In fact we even advocate that you "Stop Selling Yearbook Ads." That's pretty radical but read this article and see what's up.
Making Sure Everyone Has A Yearbook
Some people in your school can't afford to buy a yearbook. Of course, that's not news to you. But every student should have one. Here's some idea on how to make that happen and get a yearbook into the hands of each of your students.